Cleo Weekly Update 10

In this update, which of course is available on the Cleo YouTube channel here, Jason covers the results of our current marketing campaign, which is targeting very large enterprise organisations in the UK.

We are testing two versions of the campaign – one offering a meeting to learn about Cleo (pretty straightforward) and the second offering a meeting but with an additional Cleo offer. The offer is to earn 1 metric tonne of carbon offset, which equates to offsetting the equivalent carbon generated from around 270,000 hours of zoom meetings. We’re assuming that would cover someone for life!

After one week, the results show that the campaign with Cleo has reduced our cost per lead by 50%, with a lead every 8,300 impressions served compared to every 18,000 impressions served without the offer. Pretty neat. In addition, we’re seeing an increase in website visitors, many of whom we can identify (at an organisational level) and are planning further outreach based on that.

On the token side, Jason also mentions discussions with exchanges and launch pads for the $CLEO token raise, and an internal debate about whether to launch the $CLEO in August (when it’s quiet for token launches but people are generally on holiday) or September (people generally back online but other projects will be launching at the same time). Of course, we are already live with customers and don't need the token for functionality but it will help with scaling.

Finally, Jason shares our motivation for work at Cleo, highlighting the importance of addressing ocean plastic pollution and its impact on wildlife. You can see a short but powerful video on the subject, which is definitely food for thought.