Cleo Weekly Update 9

As always, an interesting episode. This week, we discuss the impact of Cleo on… Cleo! Yep, we’re testing how building a Cleo offering into the Marketing for Good proposition impacts leads we can generate for our own platform.

We’ve launched our first Cleo: Marketing for Good advertising campaign, targeting a very defined audience across LinkedIn of marketing decision makers in enterprise businesses. The campaign includes an ad introducing Susan, a lovely (and-somewhat-invented-for-advertising-purposes) marketing manager of a tech company who uses Cleo to reward her audience and build sustainable campaigns.

Our objective is to generate leads, test the impact of offers, and share the results. So, we’re trying different things - like, the way we present the offer and what the offer itself might be. Essentially, in return for a 30-minute meeting with Cleo, we’re offering to offset the equivalent carbon generated by attending an online meeting. But, it’s not just an offset for our own online meeting with that person, but an offset of the carbon generated by them attending all online meetings for the rest of their working life!

There’s a bunch of other things in there too, like offers to download PDF explainer, and more to the Susan demo video where one of her delegates, Roger, goes through the Cleo claim process. Watching those videos alone (available here) will provide you with a better understanding of how the Cleo platform delivers Marketing for Good.  

This update, as usual, takes questions from our audience in Discord, in particular reiterating our plans to allocate 10% of total revenue towards token support and impact investing, allowing token holders to vote on impact investing projects we might want to undertake and the deflationary mechanisms related to the $CLEO token.

You can find the episode here.