Cleo Weekly Update 19
The One Where We Fix the Biggest Marketing Problem
Strap in for a monster update. Jason has spent some time this week getting around some of the big crypto influencers, namely That Martini Guy and Boxmining.
The conversation with Boxmining was particularly interesting. He said you really start to understand Cleo and its value as long as you've got time to explain it. We are aware of that, of course. The pitch is hard to summarise in a few words. That’s why we’re doing so many AMAs, have created lots of content, building a new web site for the $CLEO token, etc…
With these words in mind, we cover a deep dive into Cleo so we can articulate the value of Cleo to a token holder and why the Cleo concept is so important to any marketing specialist out there.
TL;DR
The big picture is people want to do something good.
But they want to choose the good and they want evidence it’s been executed.
They also want to display the fact that they’ve done something good for someone.
In this same mix are brands. They want to get content in front of people. And they pay to do that.
So, the value in the $CLEO token is backed by the investments that brands are making into our platform in return for time and attention on its content.
$CLEO is therefore a fully backed coin by the dollars that are brought in by marketing investments.
Our vision is 50 million people within three years carrying the Cleo app, doing good, watching an ad, clicking through to a webinar, reading about a product, engaging with brands and content.
The use cases are infinite for something that is scalable, immutable, and measurable on the blockchain.
How Cleo Fixes a Big Problem for Marketers
The video covers this in quite some depth, with some really interesting charts and tables that bring the solution to life, so we’d urge you to dive into it. Cleo fixes the one marketing challenge that every single marketeer has. That is, your time and attention is becoming much harder to engage and that makes the job of marketing more expensive. If the information you get from brand content isn't worth your time and attention or your data, the brand won’t get you into their marketing or sales pipeline.
Cleo allows any business to rebalance that value and say, “I know your time and attention is worth something, so you're going to get some good stuff”.
From reading or watching or listening about a client’s brand solution, you're going to learn something that we think will help you, but we're also going to do some good in the world, like feed some children who are locked in food insecurity, or build a school, or plant trees or take some carbon out of the atmosphere. And, we will give you proof of that good happening in the form of a NFT that certifies a good has been done.
Cleo is the one place you can bring all of this together. So, if you’re a marketer looking for better ways to engage your audiences, talk to us either about embedding Cleo into your existing marketing framework or about spinning up an end-to-end solution with Cleo already built in.