Exciting Launch of Our "Sports for Good" Programme at Soccer Aid Training Camp

We are thrilled to announce the launch of our "Sports for Good" programme, an initiative that brings together the power of sports and blockchain technology to drive positive environmental and social impact. This week marks a significant milestone for us as we kick off this programme at the Soccer Aid training camp, and we couldn't be more excited to share the details with you.

Launch at Soccer Aid Training Camp

We are honored to launch our "Sports for Good" programme at the prestigious Soccer Aid training camp. This event provides us with a unique platform to engage with over 60 renowned footballers, athletes, musicians, and actors who share our vision of using sports as a force for good.


We have personally invited these influential figures to join our mission, leveraging their reach and passion to amplify our impact.

Official Launch on Sunday, June 9th 2024

The official launch of the programme will take place on Sunday, June 9th, at the Soccer Aid match at Stamford Bridge. Cleo will have high visibility including ticket, match day programme, pitch side and TV advertising. This match is not just any event; it represents our commitment to sustainability as it will be the first match we are making completely Net Zero. By offsetting all carbon emissions associated with the match, we are setting a new standard for how sports events can be conducted in an environmentally responsible manner.

Every attendee can see the Cleo stamp on their ticket. You can read more about the partnership and the event here.

First of Many Net Zero Matches

The Soccer Aid match is just the beginning. Our goal is to make every sports event we are involved in a Net Zero event. This ambitious plan will not only help reduce the environmental impact of these events but also inspire other organizations and communities to adopt sustainable practices. By demonstrating the feasibility and benefits of Net Zero matches, we aim to lead by example and drive broader adoption of sustainability in sports. We are in discussion with a number of professional sports clubs and look forward to making a big impact very soon.

We call this Net Zero Sports, and for football specifically we’ll be partnering with a number of bodies to promote the idea of ‘Game Zero’.

Utility for Our Token

This initiative provides substantial scalability and utility for our token. By participating in and supporting these Net Zero events, token holders can contribute to real-world environmental and social causes. The programme also opens up new opportunities for partnerships and collaborations with sports organizations, celebrities, and influencers, thereby increasing the visibility and value of our token. Additionally, the data and insights generated from these events will be invaluable in further refining and enhancing our blockchain solutions for sustainability.

Join Us on This Journey

We invite our entire crypto community to join us on this exciting journey. Your support and participation are crucial in making the "Sports for Good" programme a success. Together, we can harness the power of sports and blockchain to create a positive impact on the world.

Stay tuned for more updates and details on how you can get involved. Let's make a difference together!

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CLEO Partners with Soccer Aid for UNICEF 2024