Interview with Crypto Saving Expert: The Evolution of Marketing and the Rise of Cleo
In a recent interview with Spud from Crypto Saving Expert, Jason, a marketing veteran with 30 years of experience, shared his insights on the dramatic changes in the marketing landscape and the innovative approach of Cleo in addressing these challenges.
Conversation Summary
The Changing Face of Marketing: Jason began by reminiscing about the golden days of marketing when emails were opened, landing pages were effective, and webinars were well-attended. However, the marketing world has drastically changed. Cold emails are now blocked, and landing page conversions have plummeted. For instance, IBM, a brand he admires, saw a significant drop in conversion rates over the years, with costs per lead skyrocketing from $40 to over $250+.
The Value of Data and Attention: The awakening of people's consciousness regarding the value of their data and attention has transformed marketing strategies. The challenge now is to meet value with value. This led Jason and his team to innovate by offering tangible rewards for customer engagement, such as Amazon gift cards, which proved to be highly effective.
Cleo: Tokenizing Good Deeds: Cleo emerged from the idea of rewarding people not with direct monetary benefits but by performing good deeds in the world on their behalf. This model was a game-changer, significantly reducing the cost per lead for their clients. For example, attending a webinar could lead to carbon offsetting for a year, a concept that resonated well with the audience.
Blockchain as a Solution: Blockchain technology solved Cleo's biggest challenges: scalability and transparency. It enabled them to create a transferable currency within the system and ensure that actions like carbon offsetting were not double-counted.
Future Plans and Roadmap: Looking ahead, Cleo aims to reach mass market users and launch new programs like Sports for Good, Schools for Good, and Art for Good. These initiatives involve digitizing assets and backing them with good deeds, like feeding children in food insecurity or offsetting carbon emissions.
Cleo Token and Community Engagement: Cleo's token plays a crucial role in their ecosystem, acting as the currency for their application. They aim to build a community around their token, involving token holders in decision-making processes like investment opportunities in projects that benefit the planet.
Final Thoughts: Jason's passion for Cleo and its mission to do good in the world while addressing the evolving challenges of marketing is evident. As Cleo continues to grow and expand its reach, it stands as a testament to the power of innovative thinking in the ever-changing world of marketing and technology.
Conclusion: The interview with Jason not only highlighted the transformative journey of marketing over the years but also showcased how Cleo is pioneering a new approach by blending marketing with social responsibility. As Cleo forges ahead, it offers a unique blend of business acumen and a commitment to making a positive impact on the world.
Over the course of the last month, the team at Crypto Saving Expert have written two in-depth pieces on Cleo. You can read them below.
Cleo: Enhancing The Power of Marketing Through Web3
How the Cleo Ecosystem Boosts Sales with Marketing for Good
…and if you’d like to read more, you can —> Read our Litepaper
