Cleo on FOMO hour with Farokh, OSF and Mando
Jason our from Cleo CEO joined the Rug Radios FOMO hour show to discuss Cleo and the $Cleo token.
Here is a short summary of the feature:
Cleo's Concept and Use Case:
Cleo is a marketing technology platform that aims to solve a key problem in marketing: the challenge of getting people to share their data (like email addresses) for marketing purposes.
The platform allows brands to reward prospects for their time and attention by tokenizing "good deeds" like carbon offsetting, tree planting, or providing meals for children.
For example, a brand might carbon offset a customer's computer and phone for a year in exchange for attending a 20-minute webinar.
This approach has proven to be cost-effective for brands while providing real value to consumers.
Role of Blockchain and Cleo Token:
Blockchain technology was adopted for its scalability and transparency, helping Cleo prove that actions like carbon offsetting are not double-counted.
The Cleo token acts as a currency within the application, allowing conversion of a company's money into measurable good deeds.
The token is backed by a good yet to be executed, and users can choose the cause they want to support.
Cleo's use of blockchain and tokens solves the problem of proving the execution of good deeds and tracking them transparently.
Future Plans and Developments:
Cleo is working on a consumer app and a decentralized marketplace for other providers of good deeds.
The token is set to be launched soon, coinciding with an event in Miami.
Cleo aims to integrate Web3 technologies more deeply into its operations, recognizing the shift towards Web3 as the future of the internet.
Additional Initiatives:
Cleo is involved in various social good initiatives, such as building schools in Nepal.
They plan to launch a collection to support the school rebuild program in Nepal, with special edition POAPs (Proof of Attendance Protocols) for event attendees.
Conclusion:
The conversation highlighted Cleo's innovative approach to marketing, leveraging blockchain technology and tokens to create a system where both brands and consumers benefit through socially responsible actions.
