Cleo Updates 2 - 6: 17th April 2023

If you’ve been checking our news recently, it might appear that we’ve missed doing regular Cleo updates. In fact, all we’ve really missed is posting them here. Our bad!

So, we’re playing catch-up to bring our updates into the news feed here so you can see them in one place. We’re six episodes in now, attempting to do them every week (when time and schedules permit - we’re busy building a business too!).

Anyway, here’s a (fairly long) synopsis of what we’ve been covering. We hope you enjoy. You can catch all episodes here.

Episode 2: 17th April 2023

We cover progress on our first pilot campaign with Lenovo, talk about our ESG board and the opportunity for you to get involved in climatech investments. We also cover community questions, like why we chose to run on Polygon.

Episode 3: 1st May 2023

In this episode, under the microscope is an extension to our service portfolio that’s hot off the press. The Cleo Lead Engine is our cost-per-lead offering that allows us to embed Cleo rewards into sales and marketing leads provided directly to clients. Watch to find out why it’s so important to our revenue model and DAO. Jason also covers the closure of our Lenovo campaign (big thumbs up) and takes some community questions, like what is our agency model?

Episode 4: 8th May 2023

A broader episode sees Jason cover more detail on other initiatives we’re working on. At Cleo, we’re the For Good platform. While our first opportunity is in marketing with Marketing for Good, it’s not the only one. Jason explains what we mean by Sports for Good and Schools for Good too. In addition, we also cover the buy back & burn support behind the $CLEO token so you can understand a little more about our tokenomics.

Episode 5: 15th May 2023

We take you down a journey of carbon credits, Verra accreditations and Sustainable Development Goals (SDGs). Find out why it’s so important for our business to be backing the very best projects. With guest star Darren Baggett, a key member of our ESG board, we talk through what these all mean and why they amount to the very best quality in sustainability initiatives. Rimba Raya is our carbon offset partner and voids 130 million tonnes of carbon into the atmosphere per annum. That’s the equivalent to 1 million cars being taken off the road for 30 whole years! Darren’s explanation of what the Rimba Raya Biodiversity Reserve provides (it meets all 17 of the UN’s SDGs) is a great representation of why these projects are vital to our planet’s health.

Episode 6: 25th May 2023

The big reveal episode. Many of you have been asking about the Cleo white paper. Not only have we published it here but Jason talks through the key details, including a focus on Cleo’s lead engine, the mechanics of the DAO, plus how the token works and the support we’ve built into the $CLEO.