CLEO announces VP Creator Strategy, Benjamin White as Communication Strategy Advisor
CLEO, a pioneering RWA (real world asset) technology platform leveraging Web3 to fuse real-world impact with digital asset utility and NFTs, proudly announces the addition of Benjamin White to its advisory team.
As the VP Creator Strategy for Rug Radio and an accomplished creator and advisor in the Web3 space, Benjamin will prove a key addition to the team when it comes to creator and thought leader outreach / collaboration. He’ll also be supporting CLEO with its own series of regular X (formerly known as Twitter) Spaces.
Launched in 2023 with its Marketing for Good proposition (rewarding a prospect’s attention for a tokenized good in the world) and having already onboarded clients such as Google, Mastercard, HP, Lenovo, HSBC and more - Benjamin will now advise on the best methods and forums to articulate the CLEO narrative, it’s proposition and successes.
Benjamin has supported several high profile NFT projects, and also founded Audio Galleries, an educational project that generated over $300,000 for artists during 2023. With a background in e-commerce, brand building and marketing - his expertise will prove invaluable when it comes to the CLEO communication strategy.
"We are thrilled to welcome Benjamin to the team," said Jason Sibley, CEO at CLEO. “His deep skillset and expert-level guidance will be instrumental to Cleo as our identity and reach evolves.”
About CLEO. CLEO is a Web3-powered platform that allows businesses, sports entities, schools, and the arts to generate engagement and revenue through tokenized real-world goods like tree planting, ocean plastic recovery, and more. Committed to aligning with the 17 United Nations' Sustainability Development Goals, Cleo strives to make positive impact accessible, measurable, and verifiable. All powered by it’s Cleo Token ($CLEO). Learn more here.
