Our Mission

To be the application where you can EARN, PURCHASE or SUBSCRIBE to perform a good in the world

01. Good every day

An easy way to create initiatives that generate revenue through earnings, purchases or subscriptions that make positive contributions to the world around us.

02. Create confidence

We ensure the delivery of good actions is transparent and immutable. The blockchain acts as a record of impact, promoting trust and accountability.

03. Foster innovation

Through the Cleo DAO, we will support investment in new technologies on behalf of our token holders. Cleo then gives them a platform to thrive.

We’ve started

Our Accomplishments So Far

Built Cleo’s web app and launched the Marketing for Good program, which gives us the opportunity to work with brands around the world to help them engage their audiences more effectively.

01

Onboarded some of the world’s biggest companies, like HP, Google, Mastercard and Hitachi as direct customers and through our new agency partner programme, all receiving our newly created native NFTs as confirmation of their participation.

02

Planted over 10,000 trees and removed over 400 tonnes of carbon from the atmosphere.

03

Built out initiatives for Schools, Sports and Arts that demonstrate how we can turn ideas and intellectual property into digital assets that generate revenue, backed by good incentives and powered by the blockchain.

04

Where we came from

Cleo’s Origin Story

Starting as a web2 project to try and help brands combat the rise in competition and costs of generating leads online, we quickly realised that the technology behind web2 wasn’t up to the job.

The blockchain plus a tokenised good was the solution we needed to provide a global, open and scalable solution to connect marketeers with consumers and to provide a value in return for their time and attention.

Programme Overview

Programmes for a Range of Markets

Marketing
for Good

Schools
for Good

Sports
for Good

Go Big

The Road to 50m Users

01. B2B Launch + Agency Programme

We’ve already launched Marketing for Good and and a complementary model with a key marketing agency recruitment partner in EMEA. This has meant extensive platform development to the level of customer self-service delivery.

02. Sports + Schools + Arts

Next step on the roadmap has been the development of programmes for Sports, Schools and Arts. We’ve set out the framework for how each will operate and already have customers in the pipeline in all 3 as we head towards 2024.

03. Employees and Consumers

With users active on the Cleo platform, we’ll time the launch of an employee salary sacrifice scheme (business to employee) while building out a direct to consumer model with our marketplace and mobile app.

Meet the Team

  • Jason Sibley - CEO

    Jason Sibley

    A marketing specialist who has worked with global clients like Samsung, IBM, HP, Mastercard and more for >25 years. A strategic focus on building martech-driven Web2 solutions, now rooted in Web3.

  • Penny Abernethy

    A 15-year marketing agency career delivering marketing solutions to large enterprise brands that generate brand preference and demand across digital and social channels.

  • Jack Kosakowski

    Jack Kosakowski

    Jack was CEO of two companies at only 35 years old. His passion for turning social conversations into sales conversations working with with companies like Paypal, IBM, Samsung and Leadpoint makes him idea to lead Cleo for North America.

  • Russell Short - VP of Sports for Good

    Russell Short

    Russell has spent the last 10 years advising sports clubs and athletes working in Football, Sports Tech & Data, eSports, NFTs, Web3 and Gaming. Experienced in on and offline sports marketing, Russell leads our Sports for Good programme.

  • Alicia Kosakowski

    Alicia will be leading our expansion into this section and will be responsible for our growth and customer services delivery globally. Having spent the last 10 years driving growth for multiple Saas companies, Alicia is perfect for this role.

  • Haley Last

    Haley Last

    Haley has over 20 years’ B2B and B2C marketing agency experience, delivering creative, integrated and strategic demand campaigns. Haley leads our SDG partner development efforts.

  • Colin Glass - Cleo Tech Chairperson

    Colin Glass

    Colin has lead multinational companies in Europe, Asia and America, mainly across tech and FMCG. Currently based in Asia Pacific, Colin was recently awarded a Gold Medal by the King and government of Cambodia.

  • Karl Hoods

    Group Chief Digital & Information Officer for the UK Department for Business, Energy & Industrial Strategy (BEIS), formally CIO at Save the Children UK.

  • Gamil de Chadarevian

    Founder of “Global Impact Solutions Today”, a landmark initiative in impact investing and philanthropy to share knowledge and experience.

  • Ryan Horn

    Former Binance NFT Director, sports, entertainment and brand crypto thought leader, Ryan brings invaluable insights to our team. His strategic vision and industry expertise will play a pivotal role in advancing CLEO’s mission to revolutionize the digital assets landscape.