We are building a Net Zero Economy, built on the blockchain

Rewarding Time and Attention With a Tokenised Good

Cleo is a real-world assets (RWA) web3 platform that enhances social and environmental impact by turning good deeds into digital assets. Through blockchain technology, we ensure transparency and undeniable proof of delivery, bringing the way social and environmental impact is created, recognized and recorded into the digital realm.

At CLEO, our mission is to become as universally recognized for ‘good points’ as AVIOS is for travel. We aim to establish CLEO as the standard unit of value for positive impact, seamlessly integrating real-world benefits like carbon credits and planted trees into everyday transactions. By leveraging cutting-edge technology, key partnerships and a commitment to sustainability, we empower businesses, communities, and individuals to create tangible good in the world with every interaction.  

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CLEO

In Good Company

We have an amazing list of customers already using Cleo to do good in the world. And of course, we have more on the way.

THE CLEO TOKEN

The $50 Trillion Market Opportunity

Our token sits at the intersection of an massive market opportunity that continues to grow. Cleo fixes a marketing challenge while embedding an ESG advantage, delivering a unique win-win-win model.

  • Over $1.5 trillion is spent globally on advertising and marketing. Both competition for attention and cost of engagement have never been higher. Cleo provides a unique, self-funding way to improve ROI for all markets.

  • From green funds, to corporate targets to national budgets, the ESG market has exceeded $40 trillion and is on the rise. Cleo digitizes the ESG good and provides scalable, immutable proof of delivery and record keeping.

  • Global cash donations are estimated at $550 billion. This is on the rise but behaviour is changing. Cleo offers a route for users to discover projects that support all 17 UN SDGs, with the benefit of an instantly sharable NFT that not only offers proof of execution but also gives something back in return.

The $CLEO Token Utility

  • $CLEO is the Unit of Value

    The $CLEO token is the in-app currency, backed by the good. Transactions are settled through the token, giving it a scaling velocity.

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  • $CLEO is Deflationary

    The $CLEO token is deflationary. An additional 5% of the platform’s GROSS REVENUE goes into a buy-back-and-burn fund managed by our token holders.

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  • Impact Investing DAO

    5% of the platform’s GROSS REVENUE goes into our impact fund for exciting new investments, managed by our token holders.

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Roadmap

Where We Started, Where We’re Heading

01. Marketing Technology Platform

Starting with global brands, Cleo provides a UN SDG-related good in return for a prospect’s time and attention.

02. Reach Consumers at Scale

Adding professional sports, schools and arts to provide more routes to market and utility to our platform. Allowing users to collect and trade fully-backed digital collectibles.

03. The ‘Good’ App for Over 50m Users

Ultimately, Cleo becomes the application where consumers EARN, PURCHASE or SUBSCRIBE to execute a good and claim a unique NFT.

Connecting brands, consumers and causes in a unique, scalable and transparent way.

SOME CLEO PROJECTS

  • Lenovo ISG

    Lead generation campaign for Lenovo ISG Europe to engage with channel partners. Participants download an eBook to receive a carbon offset NFT.

  • HP Sales Appointments

    A campaign to drive high quality sales appointments with the incentive of tree planting.

  • Hitachi Event Attendees

    Hitachi worked with Cleo to deliver carbon offset equivalent to one year of online meetings for the 125 attendees of their virtual European Sustainable Data Driven Future event.

  • Google Cloud Summit

    Google Cloud partnered with Cleo to make their French customer summit a carbon zero event for over 1,500 attendees.

  • HSBC Online Event

    Cleo delivered a sustainability awareness platform and carbon offsetting for 5,000 HSBC employees.

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